What makes OTT streaming so popular? Over the past ten years, OTT streaming has altered the media landscape. It has completely changed how video material is shared and accessed, lowering the bar for entertainment companies and expert producers who want to share videos with their audiences. Let’s understand what OTT streaming is and how it works.
What is OTT Streaming?
Over-the-top (OTT) refers to delivering video content via a high-speed internet connection as opposed to a traditional cable or satellite provider. Instead of using a TV channel, OTT refers to watching videos on websites like Netflix, Amazon Prime, Hotstar, Voot, etc. Users can watch OTT videos on traditional TV, but the difference is that rather than a satellite, the connection used is the internet. Given that 62% of the world's population has access to the internet, it is not surprising that OTT streaming is becoming more and more popular. Since it enables users to access their video subscriptions and purchases on virtually any smartphone, tablet, or computer as long as they are connected to the internet, OTT is changing the rules of media consumption drastically.
Benefits of an OTT platform
- Gives complete control over the audience.
- Provides the best quality video experience.
- Allows ad-free content marketing.
- Allows consumption of content as per user’s time and wishes.
How does an OTT platform work?
An OTT platform records content in advance and puts it in the content delivery network (CDN). The OTT uses video delivery technology to stream the video files that have previously been saved on a server. The over-the-top app lets users ask for a particular movie to play. The OTT requests the nearby CDN, obtains the movie, and then provides video chunks to the user. The platform generates requests via the appropriate digital rights management (DRM) server. The material is presented to the user as desired media after being decrypted by the server. An OTT platform operates by only providing content in response to requests from customers. They use a unicast or one-to-one transmission mechanism to do this. As a result, each end-user device establishes a different connection with the content source. The OTT allows the customer to stream only one video to one device. With a decade’s experience as a white-label OTT solution provider, Mobiotics has helped businesses across varied industries in making the best of OTT for them.
Path of video delivered with OTT streaming
- STEP 1: The video is captured and fed to the encoder.
- STEP 2: The video is encoded.
- STEP 3: The video is fed to the online video platform.
- STEP 4: The video is carried from the video platform to the video player on viewers’ devices via a content delivery network (CDN).
How is OTT Delivered?
OTT platforms are highly popular because of their easy access to content. All you need is a high-speed internet connection and a compatible device.
What Content types Are Suitable For OTT?
An OTT solution usually supports high quality video content & audio content. A few examples are below:
- Movies
- TV Shows
- Live Broadcasts
- Live Events
- Podcasts
- Courses/Classes and more.
Conclusion
Thus, marketers may deliver content far more cheaply and effectively using an OTT platform than conventional broadcasters. Additionally, this platform enables users or clients to access on-demand streaming content or live broadcasts. Mobiotics is an end-to-end OTT streaming platform that comprehensively covers all your OTT needs. Thinking of launching your own OTT app or channel? Schedule a free consultation and demo with one of the top OTT solution providers - Mobiotics!