Sports & rights holders
Turn sports rights into year-round fan products.
Deliver premium live experiences across every screen, then keep fans engaged with replays, highlights and personalized content. Monetize through subscriptions, event passes and advertising while building a direct fan relationship.
Live event
Watch path
- Mobile
- Web
- Connected TV
One live event. More viewing, more content, more fan value.
The fan lifecycle
Every live moment should keep working after the final whistle.
Build the experience around the complete fan journey, not only the live stream.
Before
Build anticipation.
- Schedule
- Event page
- Reminders
- Previews
- Relevant offers
Live
Make the event the centre of the experience.
- Watch
- Follow the action
- Live context
- Start over where supported
After
Keep the moment working.
- Replay
- Highlights
- Recaps
- Clips
Between events
Give the fan a reason to return.
- Archive
- Related content
- Personalized discovery
- Next fixture
Between events leads straight back into the build-up for the next fixture.
Live experience
Make the stream feel built for sport, not just video.
Create richer live experiences around the event with the viewing options, feeds and real-time context available for each deployment.
One primary live surface for the event.
Experience options depend on available feeds, data integrations, rights, device support and deployment scope.
Content after live
The final whistle shouldn't end the content cycle.
Turn each event into content that keeps driving viewing between fixtures.
Live event
The event as it happens.
Replay
Full event available after the whistle.
Highlights
Condensed packages around the key action.
Clips
Short moments for discovery surfaces.
Archive
Season and competition history retained.
Discovery
Content surfaced back to the right fans.
One event can keep creating reasons to return.
Intelligence and automation can support content workflows where configured.
Fan value
Monetize the rights. Understand the fans.
Build commercial models around the rights while using available first-party signals to understand viewing, engagement and content performance.
Monetize
- Subscription
- Season, competition or service access.
- Event pass / PPV
- Paid access to individual premium events where appropriate.
- Advertising
- Ad-supported live and on-demand experiences.
- Sponsorship
- Create digital inventory around the fan experience where configured.
- Hybrid
- Combine models around the rights and market strategy.
Understand
- Audience
- Who watched, returned and engaged.
- Engagement
- Watch time · Frequency · Completion.
- Content
- Events · Replays · Highlights · Clips.
- Experience
- Device · Playback · QoE signals.
- Segments
- Relevant fan cohorts from available first-party signals.
Move from knowing how many people watched to understanding the relationship around the event.
- Watch
- Engage
- Understand
- Improve
Live operations
Built for the hour when everyone arrives at once.
Prepare for peak demand, monitor the live experience and protect access rules during high-value events.
Prepare
- Capacity planning
- Load / stress validation
- Production dry run
- Event readiness
Operate
- Live monitoring
- Playback / QoE visibility
- Operational alerts
- Technical escalation
Protect
- DRM
- Entitlements
- Geo controls
- Device / concurrency policy
- Blackout / availability rules where configured
Turn every event into a stronger fan relationship.
Start with the rights, viewing experience and commercial model you want to build around.